The Finnish used car market has just seen a major shake-up—Saka, an Oulu-based company, has officially surpassed Kamux as Finland’s largest used car dealership by revenue. With record-breaking sales and rapid expansion, Saka is now the #1 player in Finland’s second-hand car industry.

So, how did Saka overtake its biggest rival, and what does this mean for Finland’s used car market? Let’s dive in.

Saka’s Meteoric Rise in Finland’s Used Car Market 🚀

Saka’s domestic revenue hit €761 million in 2024, reflecting a 10% growth rate from the previous year. This allowed Saka to overtake Kamux, whose Finland-based revenue stood at €737.8 million in the same period.

📌 Key stats from Saka’s success:
✅ 45,000 used cars sold in 2024
✅ €32.3 million in adjusted operating profit (4.25% margin)
✅ 220,000 used cars sold over the past 10 years
✅ 30 dealership locations across Finland, from Uusimaa to Lapland

Saka’s CEO Petri Poukkula is optimistic about the company’s continued expansion, stating:
💬 “We are well on track to reach the €1 billion revenue milestone soon. Our winning formula doesn’t need major changes.”

Kamux: Still a Major Player but Losing Ground 🤔

Kamux, a longtime leader in Finland’s used car market, still had an impressive total revenue of €1.01 billion in 2024, thanks to its operations in Sweden and Germany. However, its Finland-only revenue was €737.8 million, meaning it now ranks second behind Saka domestically.

📉 Challenges Kamux faced in 2024:
🔹 Sales slowdown in Finland and other markets
🔹 Weaker-than-expected Q4 results, forcing the company to cut its profit forecast
🔹 Increased competition from Saka’s aggressive growth strategy

To regain momentum, Kamux acquired Secto Automotive’s used car business in late 2024, adding showrooms in Espoo and Vantaa. Whether this will help Kamux reclaim the top spot remains to be seen.

What’s Driving Finland’s Used Car Market Growth? ⚡

The Finnish second-hand car market is evolving faster than ever, with several key trends shaping its future:

🔋 Surge in electric & hybrid vehicle sales – More consumers are considering EVs as a reliable and cost-effective option.
🏢 Industry consolidation – Big players like Saka and Kamux are dominating, pushing smaller dealers out.
📊 Online car buying is booming – Digitalization is making it easier to compare, finance, and buy used cars.

Despite concerns about electric vehicle adoption, Poukkula reassures buyers:
💬 “Regardless of the recent debates around EVs, more consumers see electric and hybrid cars as reliable and relevant choices.”

What’s Next? Will Saka Stay on Top? 🔮

With its record growth, aggressive expansion, and strong sales performance, Saka is in a prime position to dominate Finland’s used car industry. However, Kamux isn’t backing down—its international presence and recent acquisitions could help it regain market share.

As the market shifts toward electric and hybrid vehicles, the real winner will be the company that adapts fastest to changing consumer preferences.